Marketing/Catalogs/List of marketing topics: Difference between revisions
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Revision as of 04:03, 8 August 2007
This is a list of marketing concepts. It does not include people, places, businesses or other organisations.
- 4 Ps (The Four Ps: Product, Place, Price, Promotion)
- A
- Advertising
- AIDA (Attention, Interest, Desire, Action)
- Attitudes
- B
- B2B (Business to Business)
- B2C (Business to Consumer)
- Brand
- Branding
- C
- Consumer
- Consumer Behaviour
- D
- Diffusion of Innovation
- Distribution
- E
- ELM (Elaboration Likelihood Model)
- F
- FMCG (Fast Moving Consumer Goods)
- Forecasting
- G
- Goods Marketing
- Goods-Based Logic of Marketing
- H
- Hierarchy of Effects (Advertising and Persuasion)
- I
- IMC (Integrated Marketing Communication)
- IP (Intellectual Property)
- J
- JIT (Just In Time)
- K
- Knowledge Management
- L
- Lifetime Value of the Customer
- M
- Market Research
- Market Segmentation
- Market Share
- Marketing Plan
- N
- NPD (New Product Development)
- O
- Opinions
- P
- PIMS (Profit Impact of Marketing Strategy)
- Positioning
- Public Relations
- Pricing
- PLC (Product Life Cycle)
- Projective Techniques
- Q
- Qualitative Research
- Quantitative Research
- R
- Relationship Marketing
- S
- Service Marketing
- Service-Dominant Logic of Marketing
- Shotgun Marketing
- STP (Segmentation, Targeting and Positioning)
- SWOT (Strengths, Weaknesses, Opportunities, Threats)
- T
- Target Marketing
- U
- Upselling
- V
- Value
- Values
- VALS (Values and Life Styles)
- Viral Marketing
- W
- Word of Mouth
- X
- Y
- Z
- ZMET (Zaltman Metaphor Elicitation Technique)