Public opinion poll/Bibliography
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Public opinion polling and survey research procedures
- Asher, Herbert. Polling and the Public: What Every Citizen Should Know, 7th ed. Washington, DC: CQ Press, 2007.
Public opinion polling history
- Igo, Sarah E. The Averaged American: Surveys, Citizens, and the Making of a Mass Public. Cambridge, MA: Harvard University Press, 2007.
Controversies and commentaries
- Warren, Kenneth F. In Defense of Public Opinion Polling. Westview Press, 2002.