Elle Decor
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Elle Decor is a spinoff magazine of the popular fashion magazine, Elle. Created in 1989, Elle Decor takes interior design to the next level, giving homes life and personality. The editor in chief is Margaret Russell, a noted fashionista and judge on Bravo’s Top Design. With the mixture of fashion and practicality, Elle Decor is a symbol of international styles. Whether it be homes, rooms, or individual pieces, Elle Decor provides the American home with a global affair. The magazine gives in-depth profiles of today’s top designers, whether they are fashion designers interior designers. Something intriguing that I have noticed in the past five or ten years, is that couture fashion designers have taken trends seen on the runways and translated them into fashionable home goods. However, this does not limit the magazine to running articles and issues solely on interiors, it also focuses on architecture and structural design.
Elle Decor makes an exciting impression in the very beginning with the “what’s hot!” section. This two page article is a magazine constant and features the hot products of the month, usually the top 10 or 15. All of these items are so diverse in materials, function, and style that it can only be explained as global affair. In addition to offering diverse styles, Elle Decor is also very in tune with their readers, giving immense details on all pieces featured in the issue, as well as showroom addresses. The magazine does not only focus on interiors, but architectural structure, travel, dining, and accessories. For example, the December 2009 issue features Denver, Colorado. Accompanying the article is a thorough map, with essential details like: “what to see, where to stay, where to eat, and where to shop” along with addresses and description. It is the ultimate travel guide for the aspiring fashionista who wants to be and shop at all the city's "hot spots".
Although many people might argue that the designs Elle Decor features are too luxurious and far-fetched for the average American, I think it is that fact that makes it notable. And I would not completely discredit that statement, because I do think that some designs, ideas, and products are too expensive and the trends do not have the best longevity. However, once a reader becomes familiar with Elle Decor, they are able to discern between what will be a classic, long lasting design, and what is too trendy. This ability will make the magazine more useful and more of a guide to help keep their home looking up to date.
Elle Decor is published by Hachette Filipacchi Media U.S. (Also edit: Elle, Elle Girl, Woman's Day, Road & Track)