Search engine optimization/Related Articles

Parent topics

Computers [r]: Add brief definition or description
Internet marketing [r]: Ways to buy and sell products and services using the World Wide Web ^[e]
Web site [r]: A node on the World Wide Web offering media content for a specific purpose. ^[e]

Black hat [r]: A general term for persons using deceptive technical practices on the Internet, including defeating security, and search engine optimization techniques seen as devious and manipulative. ^[e]
White hat [r]: Search engine optimization techniques seen as allowed, good practice, and fair. ^[e]

Web search engine [r]: An Internet searching program which helps users find specific content. ^[e]
Nofollow [r]: An HTML attribute value to instruct search engines that a hyperlink should not influence the link target's ranking in the search engine's index. ^[e]
Hyperlink [r]: A reference in a computer document to a website document in another place; clicking on it brings the user to the hyperlinked document. ^[e]
Link farm [r]: A grouping of hundreds or thousands of web sites connected by hyperlinks built to trick a search engine into thinking web sites are more relevant than they are. ^[e]
PageRank [r]: Google's statistical parameter meant to represent the impact of pages and sites on the web, computed from the links between sites and pages. ^[e]
Meta tags [r]: HTML elements describing basic information about a web page, usually found in the head section of an HTML document. ^[e]
URL normalization [r]: Process by which URLs are modified into a standard format, allowing them to be compared by search engines for uniqueness. ^[e]
Cloaking [r]: In computers, a black hat search engine optimization (SEO) technique in which content presented to a search engine's spider is different than presented to the user's browser. ^[e]
Keyword stuffing [r]: Loading a web page with misleading keywords, sometimes in the meta tags section, to boost rankings; it's viewed as an unethical "black hat" SEO technique. ^[e]